Sustainable. Contemporary. Designed in London. Made in Italy.
Emerging eco-friendly luxury clothing brand Altiir is creating luxury garments for today’s conscious individual. creating luxury garments for today’s conscious individual.
Altiir’s AW18 collection will be presented during London Fashion Week portraying a symphony of contrasts: urban undertones collide with natural notes, in a utopian relationship that is closer to unification than to co-existence.
Aiming to take positive action in the fashion industry, past, present and future are the core of the brand’s visionary approach to fashion. Avant-garde techniques meet vintage designs, winking at late 60’s rock’n’roll counterculture of artists like Jagger, Bowie and Hendrix, “who once inspired a revolution, to start a new one” reads an official statement. Like the icons behind their design, instead of riding the consumerism wave, Altiir’s creators, Timothy Turner-Sutton, Raex Murillo and Lincoln Godwin go against the flow. The brand’s mission? Lead by example.
The world is at a tipping point. With a radically deteriorating planet, the brand believes they have a responsibility to rethink the processes and bring about change in this industry. “It’s become a matter of necessity as much as desire” says Creative Director, Turner-Sutton, “We have to create sustainable products in ethical and cruelty-free ways if we are to continue to enjoy, and be proud of the pieces we invest in”.
This collection is a take on vintage with a markedly innovative heart. A staple like the tailored biker jacket in a range of natural and metallic colours is enlivened by the ultimately sustainable textile, a pioneering pineapple-based leather alternative. As opposed to traditional leather, this material positively impacts the environment while reducing waste and promoting social, cultural and ecological development. In short: an even greener version of the evergreen must-have.
“This remarkable alternative to leather is not only incredibly functional but also objectively beautiful. The strong leaf fibres create a unique and unconventional texture that almost resembles a supple elephant skin. Over time it moulds to your body and ages gracefully. When you slide into one of the metallic finishes, you really do feel like a Rolling Stone: everybody wants to touch you!” says Creative Director Turner-Sutton.
While this is already a great step towards a more sustainable approach to fashion, Altiir is aiming even higher, calling all members of the industries, all customers, or human beings to join their mission: “This is a year for change, for individual voices to be heard, in all industries and all aspects of life. Let’s come together”.