Diesel Say No To Uncool Wool Campaign

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Diesel just launched a new advertising campaign to fight with irony the upcoming winter craze that traditionally occurs when holidays approach and temperatures fall: ugly Christmas sweaters. 

Diesel Christmas ugly sweaters
“Say No to Uncool Wool” campaign

The campaign “Say No to Uncool Wool” features a sheep Diesel’s symbol for the protest dressed in a pair of jeans and a customised biker jacket. Make sure you keep an eye out for the window displays at Diesel as the sheep will be taking over the Diesel stores with sheep-shaped mannequins showcasing key pieces from the fall collection. 

The Creative Director of Diesel, Nicola Formichetti, also released a comical video to explain his (and hence the brand’s) stance on anti-ugly Christmas sweaters. The video also shows part of the creative process behind the advertising campaign after a first failed attempt pre-sheep.

Diesel Christmas ugly sweaters
Diesel presents “Say No to Uncool Wool” video

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