Dior AW17 Campaign: When Femininity Meets Feminism

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Leather Basque hats, sheer dresses, and tailored jackets. The Mademoiselle vibes are all over the new campaign of the French Maison. Dior AW17 woman, however, is no longer the classic polished girl sitting in a cozy bistrot, she is also a warrior. She is a strong woman that fights her way through a troubled world every single day. Nevertheless without ever leaving her chic taste and true style behind.

Surely, until some years ago, the stereotyped image of a feminist did not include a trendy outfit but lately, the situation has been radically changing. Dior’s We Should All Be Feminists t-shirt already demonstrated a unique sensibility and innovative approach to the matter but, with the AW17 campaign shot by Brigitte Lacombe, the fashion house is taking its message one step further. Since Maria Grazia Chiuri had already spoken her mind in bold capital letters it was now time to channel them into a collection’s backbone and overall style.

Being Chiuri the brand’s first-ever female in charge, the subject matter doesn’t feel coincidental and the images of the campaign, just released on Instagram, depict a sense of determination in the models that can be matched only its creative director’ spirit. As stated by the Maison, all the beautiful featured faces possess a unique personality, and together compose a vision of a strong and audacious Dior woman.

Dior AW17
Dior AW17 by Brigitte Lacombe

Almost as if the clothes were to suit these girls’ frenetic lifestyles, Dior’s new designs are severely distant from the iconic cocktail dresses. From daywear pieces to evening outfits, the whole collection simply screams practical wearability and stylish comfort throughout every stitch. The blue hues and denim creations fitting Adwoa Aboah, Ellen Rosa, Ruth Bell & co. are the new ultimate lookbook for all the strong and beautiful women of today.

Determination and tenacity should never undermine one’s femininity and it’s always nice to witness famous brands highlighting it so brilliantly. In the end, as the song plays, Who runs the world?

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