New faces for the Dior Homme Spring campaign include the faces of Boy George, Rami Malek and A$AP Rocky.
Over the last year or so, we’ve seen vintage fashion making a comeback in many different ways. With the new year going steady now, we’ve been seeing some major changes and developments, particularly within the fashion circles. Dior Homme has now begun featuring some new faces for their Spring campaign, as a way of displaying the relevance of 80s fashion.
We’ll now be seeing actor Rami Malek and singer-songwriter Boy George, alongside rapper A$AP Rocky as the new frontline for the image of Dior Homme. “When it comes to Dior, it’s just prestige and elegance in my opinion. “It’s almost like Coco Chanel was for the lady”, A$AP told WWD. The purpose of this approach is outlined by creative director Kris Van Assche, who mentions that “it’s about the fashion” and “the idea of freedom and being a rebel”. With that said, the choice of faces the Dior Homme Spring Campaign has presented suits perfectly for such a “rebellious” theme.
Men’s fashion and advertising remains somewhat under-appreciated in our modern era. The monochrome theme of the new campaign uses these iconic faces to really portray what the brand has mastered over the last decade. It’s an art of intertwining vintage fashion with the modern world advocates, with a subtle message of “being different”. Dior Homme has set the bar pretty high for 2017, suggesting a refreshing reminder to men that fashion is more than just a statement these days. Dior Homme is connecting young 20-somethings to a brand that likes to exceed expectations in both male apparel and accessories.