Forbes Ranks the World’s Most Valuable Brands of 2016
American bi-weekly business magazine – Forbes, recently published their annual list ranking of the world’s most valuable brands. To little surprise, technology giant Apple seems to be dominating the top listing, despite seeing less than average sales on previously booming products over the last year.
Apple stand way ahead, seeing an estimated brand value of $154.1 billion. Google and Microsoft follow Apple with estimates coming in at $82.5 billion and $75.2 billion respectively. With that, beverage brand Coca-Cola, together with social network Facebook, finish off the top 5. This shows a trend of technology industries dominating the world’s most valuable brands according to Forbes.
In continuation, Forbes ranks the other 95 companies, seeing the highest ranking apparel company Nike (rank 18), sitting very far from competitor Adidas (rank 90). Maybe the close relationship between Apple and Nike has improved its overall reputation? You can take a look a the top 20 list below, and check out the full list of the world’s most valuable brands via Frobes Magazine.