Beloved reality TV star Khloe Kardashian has dropped her first Good America denim collection that focuses on a plus-size customer base. Her luscious curves have dominated our tabloid papers over the past decade, but now Khloe is using her spotlight figure to become the forefront of a new body revolution. Khloe’s new Good American clothing line cofounded with ITB CEO Emma Grede focuses on real, curvy women. They’re just like us — all too familiar with the ultimate struggle we all face of trying to find a decent pair of jeans that fit in all the right places.
First released on October 18th, Khloe Kardashian moved to Instagram to show off her latest release. The whole collection is all about Khloe’s ethos of loving yourself no matter what. Being a confident, independent women is Khloe’s mantra, following the stars unfathomable success from the family’s hit reality show, Keeping Up With The Kardashians.
For now, the Good America denim collection features a variety of different jean ranges, styles and sizes. Good Legs (skinny), Good Cuts (boyfriend), and Good Waist (high-waisted). Sizes range from 0-24 and are designed to accentuate rounder bottoms without gaping at the waist. Khloe herself has had fluctuating weight over the past 10 years, admitting that buying denim was one of her biggest fears as most designer brands didn’t carry her size. Khloe wanted her brand to cater for all women of different shapes and sizes. Good American will also be releasing a collection of bodysuits, t-shirts, and sweatshirts, in addition to denim.