The fashion platform Lyst has just released its list of 2017 Hottest Brands according to consumers’ research through their website and the names on top of the list are the well-known Gucci and Balenciaga.
The final index produced also in collaboration with Business of Fashion (BoF) showed how the two Kering Group’s labels have actually been close contenders for the first spot. In the end, Gucci resulted as the winner with a significant increase in its Instagram feed of 8m followers from the previous year. Furthermore, 4 out of 5 products in the top search lists of Lyst were all GG branded.
The fifth one, instead, was actually the Balenciaga speed sneaker and that surely contributed to the sales digits’ growth of the brand throughout 2017. As a matter of fact, also the research on Lyst linked to Demna Gvasalia’s label increased by 50% from the year before.
The ranking list goes on and we can find Vetements, Off-White and Givenchy respectively in 4th, 5th and 6th position.