For SS18 Cottweiler explore the relationship between humans and nature and the species’ survival in outdoors situations. The collection portrayed references to geography and technical gear that easily resembled a desert explorer’s uniform.
However, the duo did not simply embellish a couple of preconceived outfits seen on National Geographic: Cottweiler’s aim was to set the spotlight on a new type of nature, a more artificial one, vigorously linked to our modern societies where everything revolves around technology now more than ever.
By doing so the designers presented a multifunctional collection, with deeper grounds for personal reflection, stylish sporty silhouettes and a muted palette ranging from light khaki to sand contributed towards the show’ set design including actual campers, the message and its references could not have been any louder, thus the scattered orange bolder pieces beautifully coexisting in the 22 looks-collection reinforced the modern core of the initial conceptualisation.
From mesh inserts to festival bum bags, multi pockets to bejewelled lizards applied onto UV-proof materials, this collection stands as one of the most quirky yet perfectly wearable on an everyday basis, for the man who wants to subtly stand out among the mass and always be ready to face a challenging situation.