This season Michiko Koshino was all about the shape and cut. Golden fields of wheat pictured behind fresh green grass created the classical, vibrant summer setting for the SS’18 presentation. Athletic models strolled across the astroturf carrying long wooden bats and brown leather baseball gloves, striking poses. A modest yet powerful statement.
On June 12, Michiko Koshino showcased a sportswear themed collection at the ICA during London Fashion Week Men’s. A neutrally toned colour palette of creams, browns, greys, and blacks was adopted this year. Baggy jackets, relaxed, long shorts and backward caps were paired with sweatbands and under-eye war paint to channel a niche vision.
An established name in streetwear the eponymous label, worn by David Bowie and Stella McCartney, revolves around its cultural heritage. Koshino this year drew inspiration from her own childhood memories of her hometown, Osaka. Japanese baseball teams from the 40’s and 50’s encouraged the designer to focus on unconventional silhouettes and oversized structures. Reflective nylon and modern fabrics gave a contemporary twist to the traditionally styled garments. A stylish approach to classic sportswear.