After such a destabilising past year, many brands in the fashion industry developed collections inspired by the worldwide feelings of instability and uncertainty towards the future. QASIMI, among the others, presented its own interpretation of the issue through a presentation labelled “Free Fall” which showcased during London Fashion Week Men’s. The main focus of the collection evolved around the contemporary bombardment of technology and a consequent core needs to return to a simpler, more traditional lifestyle based on human relationships rather than screen-based fantasies.
The result of this concept was a series of garments strongly linked to the nomadic Bedouin tribes of the Middle East countries, carefully crafted to convey the message of returning to society’s past in order to reshape a better and more stable future for us all. QASIMI introduced military elements and distinctive references of the uniforms to its parachute silhouettes and alluring bedouin striped patterns. With a coherent colour palette ranging from sand pink to khaki, including both softer and darker hues, the brand managed to smoothly blend the two elements into an overall very appealing collection. A collection entirely developed with fresh summer fabrics, as linen crepe and cotton gabardine, infusing a sense of hope for the future.