LFWM17 Charles Jeffrey LOVERBOY SS18

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Art and fashion. Are they the same? To Charles Jeffrey, LOVERBOY fashion is simply an artistic medium. A tool to express pure creativity. His first ever standalone show, the Central Saint Martins graduate, transformed the chaotic visions of his own playful mind into a sophisticated collection of vibrant suits, knitwear and shirts.

The designer’s SS18 show saw floral styled dancers prance along the catwalk with pink, cardboard boxes as props. A childlike fantasy, no two looks were the same, each an entirely unique vision in their own right. ‘Portrait of a LOVERBOY’ warped reality with toilet roll earrings and colourful clashing prints inspired by crayon scribbles.

Described as an “orgy, celebrating the beauty of queer hedonism, dancing in the face of threats to freedom,” Jeffrey’s collection was a story of the past combined with contemporary motifs. “In the world of LOVERBOY, time is vertical. The past is a different country and everyone is welcome. History is pieced together with a narrative that fidgets; where mistakes are justified.”

Jeffrey graduated from the prestigious art school in 2015, winning the Scottish fashion award for the graduate of the year. His nickname ‘Loverboy’ comes from the launch of his East London club night, which brought many inspiring creatives together. His work was recognised as truly impelling and the young designer instantly became known as a breath of fresh air within the industry.

More is more to the talented graduate. He told the Guardian, “We wanted to turn the bass up, the treble up and the tempo up, to do extra, extra, extra.” Taking inspiration from different era’s he proclaimed post-show, “The past is a country anyone can visit! That was our motto this season.” Looking towards established names including Vivienne Westwood, Charles Jeffrey captured his audience in the romantic world of “street urchins, cross-dressing infants’ and “buckled tartan punks.”

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