This season, London Fashion Week began with Eudon Choi’s modern and minimalistic collection. Not only did it display his penchant for tailoring but also his ability to translate his skill in menswear design to his new womenswear pieces.
The Korean designer took his inspiration for the collection from Adolf Loos, one of the most influential architects whose preference for minimalism made him a pioneer of the modernist movement.The title of the show Ornament and Crime pays homage to Loos’ controversial essay of the same name, which criticised the use of ornament in art. Following Loos’ tradition, Choi avoided embellishments and celebrated abstraction in his work.
Crispy white shirts were layered with chunky knits. Models glided in structured pink dresses with metallic accents whilst dark quilted jackets hung off the shoulders. Mostly, the colour palette was neutral but each piece was delightful to the eye – from the gold buttons on emerald green blazers to the bright orange wide leg trousers. His combination of masculine cuts and feminine finishes made for captivating silhouettes. The final result saw a collection of chic and loose-fitting designs that were both experimental and wearable.