London-based womenswear label Isa Arfen was established in 2011 by Serafina Sama, through accumulating experience from the likes of Marni, Lanvin and Marc Jacobs. Serafina showcased her Autumn/Winter 17 collection, during London Fashion Week at The Old Truman Brewery.
For her Isa Arfen Autumn/Winter 2017 collection, Serafina Sama explores the theme of masks and identity “I was fascinated by the personas that people cultivate through their clothing, hairstyle, make-up, posture and mannerisms.” Serafina draws inspiration from a vast range of sources including Inge Morath’s 1950s and 60s portraits of Saul Steinberg’s mask series.
This season, Isa Arfen portrays girlish cuts and silhouettes subtly skewed to subvert the sweetness. Ruffled hemlines fall graciously asymmetrically. Denim pencil skirts and cotton poplin shirts are reworked with ruched detailing, tailored jacket is cropped short with a tulle tutu incorporated onto the hem. Isa Arfen showcases a playful take on contrast, offering a muted palette of toffee, Bellini pink, moss, olive green and grey the palette is invigorated by pops of acid green, cayenne orange and deep purple. The playful theme within the collection is further explored in the stereotypically ‘grown up’, ladylike pieces which are disrupted by the ethereal, almost childlike accents.
The collection perfectly portrays femininity with a delightful eccentricity.