Despite all the current micro-trends and collections inspired by an eccentric Gucci mania, there are still many designers that believe in the ‘Less is More’ mantra and Izumi Ogino, Creative Director of Anteprima, is surely part of this last branch.
As a matter of fact, the Anteprima SS18 just showcased during Milan Fashion Week is the tangible proof that playfulness and freedom can coexist in fashion also within a more minimalistic flair and there is no need for bold clashing ensembles to create a statement look. Ogino’s work for the fashion house was already known for such tones, and in this last collection, the designer showed her consistent style through asymmetric fluid garments, in different combinations of color-blocks and minimal silhouettes.
The overall Anteprima SS18 amused its audience not only for a refreshing vibe and a joyful undertone but also for the strength and the playfulness that transpired from every look, all while maintaining a minimal and sophisticated style. The designs themselves were so simple yet so striking, feminine without being too sexy, almost as overruling works of Modern Art in delineated bright hues.
At the same time, however, this inspiring collection included not only a variety of playful sleek looks but also some more elegant, clean, and uncluttered resulting in an even greater refinement and a wider range of choice for the customers. Such savoir faire perfectly balanced the choices of colors and materials through which Ogino decided to show her own vision of a modern empowered woman’s wardrobe.
Oversized sleeves, cold shoulders, and uneven hemlines were the key features of this SS18 catwalk but, instead of mismatched prints and several layers of fabrics, Anteprima remastered the license of doing as one wants through clear-cut silhouettes lacking the habitual correspondence between left and right side, back and front.