Thea Green, Nails Inc founder, has propelled the previous nail only company into the makeup market with the launch of the INC.redible makeup range. The move into makeup has seen the creation of seven different lip products, each sporting multiple shades, as well as the launch of several face masks and peels. Amounting to over 50 products, INC.redible boasts a collection of lipsticks, glosses and liquid lipsticks.
The ‘Foiling Around’ lip paint range consists of seven amazing metallic shimmery shades, able to create a full coverage metallic matte lip with just one coat. The high shine, liquid chrome lipsticks come in a variety of shades from the dazzling ‘Kissing Strangers’ pink-toned rose gold to the more dramatic gold ‘We feel ya’, as well as vibrant reds, purples and sun-kissed bronzes. Many of the INC.redible range, including the lip ‘foils’, have the non-moving technology to ensure that their lipsticks stay all day and night.
‘Lip Trippin’ is one of INC.redible’s lipsticks in solid stick form and comes in three iridescent strobe shades, a bright lilac, a peach-pink and a plum shade. Each of these shades is transformed to create a 3D glistening finish when hit by light, lilac turns to opalescent, pink takes on hints of green-gold and plum becomes a shimmery mermaid green. Unlike other out-there lipsticks, all three shades have a creamy formulation, enriched with coconut oil to retain your lips moisture.
If you’re looking for a semi-matte, yet still glossy lip in a more classic shade, then INC.redible have an answer for you as well. The INC.redible ‘Pushing Everyday Semi-Matte’ lipsticks glide on to achieve a silky satin effect. Enriched with jojoba oil, the lipsticks are designed to last all day without drying out lips and give your lips a highly pigmented colour whilst also maintaining the look of glossed lips. The semi-matte lipstick comes in six everyday wearable shades varying from classic reds and pinks to nudes and browns.
The fully matte lip is also taken care of with ‘Matte My Day’, the collection of 14 liquid lipsticks boasting high pigmentation, which stays all day and doesn’t smudge. The velvety smooth application also ensures an even coverage with no cracks and the unique formulation maintains lips natural moisture. So whether it’s a nude, dark red, pink, coral peach or plum lip that you’re looking for, the ‘Matte My Day’ range can give you a matte lip in your perfect shade.
For lovers of a shiny shimmery lip, the INC.redible range includes ‘In A Dream World’, a sheer iridescent lip gloss. Each shade has an illuminating pigment designed to give the wearer a shine which reflects when hit by light. There’s whites, oranges, pinks and purples which have differing shines to them, the ‘Rainbow Hooves and Crazy Moves’ glistening white, for example, enhances lip colour with an ultraviolet shimmer. ‘Mermaid Tantrums’, on the other hand, gives the wearer a sunkissed warm copper lip with a subtle deep pink shimmer and can be worn on its own or on top of your favourite lipstick to add a bit of extra shine.
The other lip gloss released by INC.redible is the ‘Colour Gloss’, an intense long lasting gloss perfect to easily add a touch of shine to your look. The gloss can be applied a little to add a bit of shimmer or packed on to achieve a full coverage wet look lip. The gloss is super hydrating and smooth to apply, making achieving your perfect glossy lips just that little bit less high maintenance. Coming in 14 different shades, there is plenty of choice from a glossy nude to an intense plum or deep red, all of which are perfect for achieving a party look which focuses on wet gloss-drenched lip.
Lip care is also taken care of with the ‘Jelly Shot Lip Quenchers’, which are enriched with moisture-boosting ingredients including a blend of avocado and vitamin E. There are 4 different jelly shots which come in lipstick packaging and contain flower and petal details within the product. Each lip quencher applies relatively translucently but has a unique formulation that gives a different effect. The dark pink ‘Just be Me’ gives a natural blush tint, ‘It Was Only a Kiss’ creates a subtle lilac, ‘Ex Revenge’ is a luxurious 24 carat gold included lip to give a subtle shine to the lips and ‘Watch Me Go’ is a PH reactive green which transforms once on the lips to provide a pink which is unique to the wearer. The lip quenchers can be worn on their own but are also recommended to moisturise lips before applying a matte lipstick.