Nike Brings the Past into the Future with Nike Mags
Last year was a big year for footwear. With the launch of various tubular’s, multiple NMD’s and other iconic colorstyles, it would seem that our shoe game couldn’t get any better.
Despite our optimism for last years sneaker success, Nike has been hard at work developing the iconic Nike Mags – a sneaker first conceptualised in the 1982 movie Back to the Future 2. Since then, Nike has made it their mission to bring the Nike Mags into reality and production. In 2011, Nike decided to re-imagine the future of sport itself, by releasing 89 pairs of limited edition sneakers. The brand debuted the very first Nike Mag design in support of the Michael J. Fox foundation.
As a result, the vast funds that had been raised by the sales of tickets for events and auctions surrounding the shoes, have gone back into the foundation to help further research into the disease. This touching tribute to the late actor who brought the idea onto ours screens 30 years prior, has planted the seed for an innovative future in footwear.
Following the success, Nike released the Nike Mags in October of 2016 – presenting an updated design that took the world by storm. After years of development and a boost of popularity seen across social media, Nike Mags have now become a reality for all. The sneakers share the exact aesthetic and build, seen in the important split second shot in the Back to the future movie.
The Mags feature a stone grey colouring with a granite styled sole. A row of yellow, green and red lights at the rear of the heel, display a 1980’s interpretation of futuristic and space-age style. Three rows of laces on the tongue of the shoe, tighten and loosen at the touch of a button. This innovation is what makes the Nike Mags such an iconic shoe. The sneaker pair is a true symbol of our ever-sophisticated world, offering a new glimpse into the future 30 years on.