Shutting down the Champs-Élysées, having Meryl Streep strut down a 200-foot long catwalk alongside Jane Fonda and Cheryl Tweedy, and demonstrating 70 makeup looks is all in a days work for L’Oreal Paris.
L’Oreal’s Le Défilé catwalk for Paris Fashion Week incorporated L’Oreal Paris makeup from past, present and future collections into 70 makeup looks, created by global makeup director Val Garland. Some 60 makeup artists worked behind the scenes, creating some looks in just 15 minutes for models that appeared more than once on the catwalk.
The makeup looks were accompanied by hairstyles from L’Oreal’s global hair director Stéphanie Lancien and designer clothing from 18 fashion houses, including the likes of Balmain, Sonia Rykiel, and Isabel Marant.
L’Oreal broke down the looks by theme, including both the perfect everyday red lips of the ‘Glamour’ collection and the more daring, vibrant multi-coloured eyeshadows of the ‘Arty Beauty’ looks.
On the catwalk, L’Oreal also exhibited makeup trends which were seen across Paris fashion week. Dramatic eyeliner, including examples of ‘outlined eyeliner’ which appeared on the Champs Eylsée, was also part of Luci Pieroni’s vision for the models of the Rochas catwalk.
L’Oreal’s use of clumpy and spidery lashes was also very on-trend, following the likes of Pat McGrath’s clumpy makeup in the Maison Margiela show and Peter Phillip’s vision of heavy mascara and bare faces for the Christian Dior shows.
Of course, the show featured the new L’Oreal x Balmain lipstick collection. The collection features 12 designer lipsticks in neutral pinks as well as edgy purples, vibrant blues, and even a green shade. The shades were exhibited in the show through the creation of dramatic two-toned lips, demonstrated on the likes of Cheryl Tweedy, alongside the application of dark eye makeup.
The passion, enjoyment, and love of the L’Oreal show were palpable on the streets of Paris with cheering from the crowd, who were provided with a warm welcome by models who broke usual character by waving, blowing kisses and cracking the occasional smile as they sauntered down the Champs-Élysées. The catwalk, which shut down the busiest street in Paris with vibrant modern makeup looks against a juxtaposing backdrop of the Arc de Triumph, perfectly captured the current makeup trends with a Parisian flair of elegance.