Rihanna is fast becoming one of the greatest entrepreneurs of our time. Since dominating the charts with the most top 10 Billboard singles in history and crowned as the first female artist to ever surpass two billion streams on Apple Music, she has delivered to the masses once more. Following on from her fashion collaboration with Puma, and her launch of Fenty Beauty late last year (a groundbreaking make-up range championing inclusivity with an impressive selection of 40 foundation shades for women of all colours) she has now dropped her long-awaited lingerie line: Savage x Fenty.
The inaugural 90-item collection caters to all women of all sizes, where nothing costs more than $99 (approximately £73). So far, the line has launched in 36 sizes, ranging from 32A- 44DD in bras and XS-XXXL in underwear and sleepwear, with no less than 7 shades of nude (to co-ordinate with your perfectly matched Fenty foundation, obvs). Although there is still room to grow and introduce wider ranges of sizing and options, this is an impressive feat for her first foray into the elite world of lingerie, catering to the beautiful spectrum of the female form.
Separated into four distinct categories: On the Reg (body-toned basics), U Cute (feminine lace pieces), Damn (think satiny and sexy) and Black Widow (perhaps less for the everyday, with burlesque style details) Savage leaves no underwear drawer unchecked! You’d be hard pressed not to find something within the designs that doesn’t suit or appeal to your figure. With this feminist vibe of sisterhood and inclusivity, it comes as no surprise that Rihanna is still dominating the headlines two years since her last album dropped.
In a recent interview with Vogue magazine, Rihanna stated: “As women, we’re looked at as the needy ones, the naggy ones, the ones who are going to be heartbroken in a relationship. Savage is just the reverse. And you know, guys don’t like getting the cards flipped on them—ever.” Indeed, this Savage x Fenty is so much more than just a capsule collection of lacy undergarments; it’s a bold statement of ownership and reclaiming the bodies you’re in. The biting title itself, Savage, seduces the buyer into this sense of empowerment that RiRi has truly made her brand since she bopped her way onto the music as an impressionable sixteen-year-old.
What we are seeing here is a woman completely at ease and in love with who she is and where she’s at. No doubt the misogynistic headlines and blatant body shaming she endured last year surrounding her fluctuating weight has fueled this body-positive message behind the campaign. The variety of body types featured on the site range from US size 2 to size 14-16, with RiRi showing no signs of slowing down yet. At the New York launch of her latest fashion venture, she stunned the crowd with larger-than-life holograms of herself modelling the much sought-after garments. Yep, Rihanna really is THAT girl, and its exactly why we love her. Surely world domination is not far off now?