Sharon Kovacs represents what the future of powerful female artists will look like. The 27-year-old Dutch singer has been singing ever since she can remember but she discovered the magic of music when she entered her turbulent years as a teenager. Kovacs’ dark, soulful voice creates emotional and soulful tracks, that can be compared to the legend, Amy Winehouse. Kovacs looks up to fellow female artists with vocal traits noted for their power, rawness, and ability to convey emotion such as the legendary Etta James, Ella Fitzgerald, Nina Simone and Tina Turner.
Kovacs’ first EP entitled My Love reached #6 in the Dutch iTunes charts and also succeeded in Greece with a #1 on the charts. The track My Love has over 12 million views on Youtube. The latest release, Sugar Pill, shows us a new side to Kovacs. Looking back at her work, this track is already a step forward as Kovacs is trying new sounds and instruments. Sugar Pill has a playful vibe that Kovacs will be further exploring in her second album.
What inspired you to create music?
I was always singing as a child. For me singing and writing songs is something therapeutic. I didn’t have the perfect childhood and felt very misunderstood when I was young. I couldn’t explain myself with words, by just talking but when I was singing in my bedroom I could translate my emotions into something more understandable. I think this is when it started for me. My English wasn’t as good as it is now and the songs were mostly instrumental tracks I found on Youtube, but it was a start. Nowadays I still write about my own life and experiences, my emotions, my biggest fears, love and my mistakes. I know that if I write about something and when I perform it afterwards, I can give it a place where I can sometimes look at it and move on from there.
Can you tell me about your journey into the music industry?
When I was 20 years old I started studying at a music school in my hometown Eindhoven (Netherlands) as Vocalist, in my second year I met my first producer Oscar Holleman through Facebook. I send him some songs and he was very interested in working together. Not long after I signed with Warner Germany and was followed by cameras for almost 3 years. We recorded the first album while I was still at school. During that time I travelled to Cuba to record with local musicians and have been writing my songs in London, New York, and Berlin. It took around 3 years before we finished the album. I first released an EP with 4 songs called “My Love” in 2014 and in 2015 I released my first album Shades Of Black & my documentary Wolflady.
What was the first concert you attended?
When I was 3 or 4 years old my mother took me a few times to this festival in the Netherlands called “Pinkpop” but I can’t remember anything from it really. So my first real concert that I can remember was Pink. I was very impressed with her show and her strong personality.
I read on your Facebook page that your song “My Love” was featured in the Korean Toyota campaign, can you tell me about your experience with this collaboration?
This request came from my publisher Sony ATV, but I actually didn’t have to do much for it. They are only using my music for their commercial. It’s funny that I seem to attract car brands as I also recently did a campaign for Lancia in Italy, and whats even funnier… I don’t even have a drivers license.
Can you describe your music in a few words?
Honest, sometimes dark, emotional and slightly retro
You have very interesting music videos what are the messages behind them?
I always want to tell a certain story. My love, for example, is about building a machine (as in my record/music) and going through different phases. The Devil You Know video is more about the demons in yourself.
What advice would you give to aspiring musicians?
Do always what feels best for you, tell people what you want. Keep pushing and believing. Surround yourself with people that believe in you.
What is your spirit animal?
On my good days I am a wolf, on days I feel weak I am a bat.
What is the best piece of advice you have ever received?
I think it is something my Mom told me: “Better die trying than never try at all”.
What can we expect from you in the future?
At the moment I am recording my second album in London with producer Liam Howe. The album is almost finished and will be released next year. I feel it’s a bit less dark than Shades Of Black and I am way more honest and vulnerable than I ever was before. Musically, it has more modern elements and every song brings you to another era from the past.
Kovacs’ passion and ability to provoke emotion is exactly what the music industry needs. Stay tuned with Kovacs and her upcoming album here.