Gucci Garden will bloom in Florence on the opening day of Pitti Uomo, on January 10th 2018, and in charge of the menu will be Italian Michelin-starred chef Massimo Bottura.
The maison will unveil the project, overseen by Gucci’s Creative Director Alessandro Michele, during the Florence-based biannual menswear exhibition, which runs from January 9 to 12. Pitti Uomo, created in 1972, is the most prestigious platform for men’s fashion for both established brands and emerging international talents. The opening of the venue will be celebrated with a private cocktail event on January 9.
The Gucci Garden project further consolidates the already flourishing relationship between the Italian maison and its Florentine roots. Earlier this year, Gucci also pledged to contribute to the restoration of the Boboli Gardens with a donation of 2 million euros over three years. For the occasion, in spring the brand staged its cruise 2018 fashion show at the Palatina Gallery at Pitti Palace, which offers a privileged view of the historical Gardens.
Gucci Garden will be housed inside the historic Palazzo della Mercanzia, in the very heart of the city of Florence, Piazza della Signoria. The venue will feature exclusive limited edition items for purchase as well as an exhibition area curated by Maria Luisa Frisa
Bottura holds three Michelin stars for his restaurant Osteria Francescana, in his hometown, Modena, which topped the World’s 50 Best restaurants list in 2016 and is currently ranked second in the world. Author to six autobiographical cookery books, including ‘Never Trust a Skinny Italian Chef’, he also runs a non-profit group, Food for Soul, which turns edible, surplus food waste from local grocery stores into meals for the homeless. At present his ‘starred’ soup kitchens can be found in capitals such as London (Refettorio Felix), Milan (Refettorio Ambrosiano), and Rio de Janeiro (Refettorio Gastromotiva).
Both visionary, fond of tradition and pioneers of innovation, the collaboration between Chef Massimo Bottura and Gucci seems full of promise and, while details about the restaurant and its most anticipated menu are yet to be released, we believe great things are in store with this powerful Italian combo.