Victoria Beckham and the beauty brand Estée Lauder have just released the campaign promoting a new exclusive makeup collection available online and in stores from September 2017.
The campaign features the former pop star herself, shining in New York City through the proficient lenses of Lachlan Bailey.
After their first collaboration’s huge success of last year, a second limited edition of cosmetics was highly predictable and very much demanded at the same time. As a matter of fact, since the initial complete sellout, the company has released on one further occasion, earlier this year, single products of the collection due to a compelling consumers’ demand. Such follow-ups are however incomparable to the upcoming new line for which Estée Lauder has been understandably investing much more time, money and resources.
The unveiling of the collection has, in fact, showed an increased number of products, now 18 plus two makeup kits, based both on the customers’ feedback and on the brand’s previous successes.
As stated by the company’s president Stephane de La Faverie, “the new collection will further amplify the aspirational beauty conversation with deeper product innovation, newly curated beauty looks and dynamic digital beauty content to inspire women around the world.”
The AW17 collection will be globally released this fall on both label’s websites, in the London’s flagship store of the designer and in other selected ones but, likely enough, its availability won’t last long.