Louis Vuitton has just announced its new Artistic Director for the menswear department and his name is a well-known one: the man behind Off-White, Virgil Abloh.
Ever since the rumours, later confirmed, of Kim Jones to step down from his head role in January, and heading towards Dior Homme, Abloh has been one of the names on top of the list to replace the now-former creative director of the French Maison. At 37 years old, Abloh has built an impressive resume over the years, ever since he began working at Fendi and collaborating with Kanye West back in 2006. As a matter of fact, he steadily became one of the most popular and beloved designers of the current younger generations also thanks to his street style-infused label Off-White.
Abloh will remain in charge of his label and keen on collaborating as always with the most disparate brands, such as Ikea or Jimmy Choo, likely at both luxury houses. As many pointed out, in fact, part of his talent actually derives from the ability to blend streetwear and high-fashion luxurious lines into wonderful symphonies.
“Virgil is one of the few designers who truly marries street culture with high fashion – and the first black designer to be given such a position in the gilded halls of LVMH. His appointment is a step in the right direction for diversity, as well as a particularly exciting creative moment for the industry” stated Edward Enninful, current Chief Editor of Vogue UK.
Also the CEO of Louis Vuitton, Michael Burke, commented the recent appointment through his social media channels: “His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton menswear into the future.”
As mentioned by Enninful, Abloh’s new role as a black man leading a historical French fashion house is indeed a huge deal, going far beyond his personal career: in the whole industry, the only other black designer in charge of a Maison is Balmain’s Creative Director Olivier Rousteing.
“It is an honour for me to accept the position of men’s artistic director for Louis Vuitton. I find the heritage and creative integrity of the house are key inspirations and will look to reference them both while drawing parallels to modern times” commented Abloh.